Alzheimer's Society

Memory Walk 2018

39%

watched their video to the end.

11%

shared their video.

34%

who clicked the donate button, went on to make a donation.

3X

ROI for Alzheimer's Society.

The Campaign

Alzheimers Society partnered with AdGreetz to run a personalised video campaign to provide their Memory Walk participants with videos they loved.

AdGreetz deployed over 80,000 individually personalised videos. The videos were personalised using CRM and JustGiving data. Participants could use the videos as a tool to tell friends about their upcoming challenge and raise donations.

Alzheimers Society utilised AdGreetz Living Fundraiser Video product. The videos live and evolve by updating every day and with every donation and the videos supported the participants throughout their entire fundraising journey.

Objectives

Sentiment

Thanks participants & make them feel good

Donations

Increase donations through JustGiving

Encourage participants to share their video on social media

"We’re really happy with the results from the personalised video campaign. As well as giving our supporters a tool to help boost their fundraising, it was a great way to thank them and their donors and acknowledge the huge difference they are making to people living with dementia."

Jackie Gilmore, Alzheimers Society

How it worked

Participants received an email with a link to their personalised video. The personalised videos were hosted on a landing page.

From the landing page participants were able to share their video to Facebook, Twitter or Whatsapp. Their friends and family were then able to view the video and be linked back to their JustGiving page to make a donation.

If you would like to know more about our Living Fundraiser Videos or any of our other charity specific personalisation product then get in touch to arrange a demo.

hello@adgreetz.com 01491 525 343

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