Big Billion Days

Flipkart

18 Million

personalised assets deployed

104

Different Variables

3.08%

Click- Through Rate

The Campaign

AdGreetz partnered with Flipkart for a groundbreaking campaign for their 'Big Billion Days' Sale event. AdGreetz deployed millions of personalised videos, carousels ads , banner ads, HTML5 display ads and email messages. The campaign was deployed on Facebook, YouTube and Google DCM, for an eight-day period (3 - pre-sale, 5 - sale).

The campaign included 104 ad variants

Objectives

Deliver

Deploy personalised assets to all audiences over 3 channels

Increase ROI

Increasing sales and return on investment in comparison to the previous year's sales event

'This years sales matched last year's entire sale in the first 26 hrs.'

Results

We deployed over 18 million personalised assets and in return received an incredible 3.08% click- through rate resulting in an 60% average completion rate.

How it worked

"I am brimming with pride as I write this - The Big Billion Days has created history in not just Indian but global retail. We have shattered all expectations and have created a new milestone for digital marketing.

After all 18MN+ personalized assets, a CTR of 3.08%, 60%+ completion rates and a reach in access of 80 MN while creating benchmarks in digital advertising isn't something you do everyday!"

Vijay Sharma, Flipkart

If you would like to know more about our Smart Ads or any of our other personalisation products then get in touch to arrange a demo.

hello@adgreetz.com 01491 525 343

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